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What’s the difference between a scandal and a crisis? 

These two words often get mixed up. This conflation is a big problem, as the effective methods of dealing with a scandal and a crisis vary significantly. Get it wrong, and the future of the company is at stake. Most businesses have some crisis management contingency, as this field has been studied to a far greater level. But very few have any actual preparations in place for a scandal. 

A crisis is like rough surf. People with the right skills know what to do. A scandal is a riptide. Far deadlier.

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